Hey Yackie

This is little blog to introduce you to Jackie's alter-ego Yackie. Beware, she can get a little crazy.



I knew it was safe to post this lovely pic because Jackie aka Yackie is in San Francisco with Faryl getting ready for the Farylrobin Nordstrom Downtown San Francisco Centre event this Saturday, 11am-3pm. So if you are in the SF area stop on in and say you saw the famous Yackie online!

Yackie, hurry up and get back to the NY office. Evelyn misses your signature dance moves to Beyonce.....

San Diego or Bust...

Yikes, I can not believe I have not written about San Diego...it has been so busy!
This was an important trip for us, extremely, for a number of reasons. First and foremost because it was our very last trip with Mark. I miss him already. He left us for Minnetonka, can you believe it? I want to make sure that it is clear how much we love and miss him. Mark, you are always welcome in the nest that you helped build. We could not have done it without you! Jackie is a mess!!!

It's also important to mention my very first encounter with Faryl San Diego. Faryl..thanks for stopping by Bloomingdales to say hi. You are officially the very first Faryl that I have ever met face to face (other than myself in the mirror).

We had an awesome time speaking with students from FIDM San Diego and Fashion Careers College. You guys rock! Especially the street team!

Thanks to Bloomingdales San Diego for supporting our brand and applauding our very first Farylrobin walk off.

I am including a few photo's of the nest in flight. I am leaving for Chicago tomorrow and looking forward to round two.

Faryl

Show Me the Fast Money

Normally when we take Faryl to the Conde Nast Building she enters on the south side of the buidling to meet with the editors at Vogue, Lucky, Glamour, Jane or Allure, but on Monday she entered on the west side of the building to visit the Nasdaq Headquarters, home to CNBC's top rated primetime show, Fast Money. Faryl spoke with the Wall Street gurus about her business and asked some questions about stocks. Not only can this sassy lady make some killer shoes, but she can also hang with the tough business guys in suits!

Oatmeal Obsession

I don't know if it is because it is cold outside, but everyone in the farylrobin office is lovin' their daily dose of oatmeal each morning. It took me awhile to hop on board this breakfast trend, but I recently have. I got some Heart Healthy Cranberry Instant Oatmeal from Trader Joe's and I love it. Plus, it is so easy to warm up some right when I get in from my walk to work every day.

Anyway, I am curious to know how everyone takes their oatmeal and why they love it (or hate it). I like my plain oatmeal with a little bit of milk and brown sugar. But actually this cranberry stuff I like just fine without adding anything. So please leave a comment if you have an obsession with oatmeal, that especially includes everyone in the farylrobin office! I see you warming up your oatmeal every morning. I am curious to know what you put in it.

I also did a little web search and found a message board at The Post Punk Kitchen, a vegan cooking site where everyone is posting how they take their oatmeal. Check it out, you might just get some new oatmeal ideas! The Post Punk Kitchen also has other awesome recipes too!

As I was looking for delicious oatmeal pictures to post, I stumbled across a pic of Organic Outragous Outback Oatmeal from MaryJanesFarm.com This is a great site carrying alot of organic products.



So enjoy you next bowl of warm, lumpy (or smooth) oatmeal!

Now Heel This!

Tune in AGAIN to watch The Rachael Ray Show on Monday, March 5!

Picking out a gorgeous pair of heels can be easy, but knowing how to walk in them can often be another story. We’ve all seen those women who make it look so effortless... jealous! Lucky for the rest of us, on Monday, March 5th, Rachael Ray will be speaking with the ultimate shoe lover, the always awesome, Miss Meghan, author of “The Perfect Fit: What Your Shoes Say About You” for her tips on how to walk properly in a pair of high heels. We love Miss Meghan and, as you already know, we love Rachael Ray, so be sure to watch and wait for the very special happy ending the studio audience receives courtesy of Farylrobin Footwear!


Check it out and tell us what you think of the segment!

Look here for more info:
Miss Meghan’s “Shoe Are You?” Blog Featuring Faryl Robin Morse: Miss Meghan™ :: The Perfect... - http://missmeghan.blogspot.com/index.html
Info on Rachael Ray’s Heels Segment: http://www.rachaelrayshow.com/


- Karyn Ravin, Maletzky Media

Rachael Ray Made Our Day!

We have known for a while that talk show host Rachael Ray is a fan of Farylrobin, but when we got the call that Rachael was going to be forever immortalized as a wax figure at Madame Tussaud’s New York and that she was going to be wearing the Farylrobin "Frisky" boot, we were ecstatic! We couldn’t believe it!! We were so psyched that her and her stylist (who does an amazing job and is one of the coolest people we know) selected our boots for this very important outfit. Even though Faryl made those boots for walkin, wax is way cool! We’ll take it…

To make a good thing even better, thanks to Rachael’s stylist, one of the producers from The Rachael Ray Show called and invited Faryl and a few of the Farylrobin team members to be there in the front row on the day that the waxed Rachael would be unveiled on the show. Faryl was so touched to be included in this exciting moment that she thought she should do something special in return. She called her friends at Endless.com, a new footwear and accessories online shopping destination from Amazon.com, which is carrying the Farylrobin spring line and asked if they would be interested in celebrating this moment with her by offering everyone in Rachael’s studio audience that day $100 towards a new pair of shoes. Endless.com was, of course, so supportive and jumped right in to participate. Not only is their site awesome -- they are, too!

The Rachael Ray Show aired this morning and it was a huge success!! Faryl looked amazing on national television! The audience went wild for Endless.com! And, Rachael's wax figure was so cool! If you didn't get to see the show today, there are links below you should definitely check out.

Faryl on the set with waxed Rachael Ray who is wearing the Farylrobin "Frisky"

Roll call....
As we watched the show this morning, it reminded all of us how much fun we had working on this with everyone. Thank you so much to all the people that helped make Faryl and crew feel super special. Elaine and Tracy from Endless.com, thanks for giving the audience members such an awesome gift! Coordinating Producer SG and Stylist JHF – you guys rock! And, a special thanks to the various producers, on-set staff and audience members from Rachael Ray who came over to thank Faryl and her team and ask questions about Farylrobin and Endless.com. We enjoyed meeting all of you.

Last, but not least, Rachael, THANK YOU! We are as much a fan of yours as you are of Farylrobin. You look as amazing in person as you do on TV and now in wax! Congrats on this big moment!

Important links you must check out:
-- The Rachael Ray Show: http://www.rachaelrayshow.com/?q=videos/wax-rach
-- Get the Farylrobin "Frisky" boot that Rachael Ray is wearing at Madame Tussaud’s: www.zappos.com
-- See Rachael Ray at Madame Tussaud’s New York starting today: http://www.madame-tussauds.com/
-- Shop Farylrobin spring styles at Endless.com now: www.endless.com

- Karyn Ravin, Maletzky Media

The world is spinning

Wow, is all I have to say! It seems things are running full speed ahead with little time to enjoy the view. On a good note, Spring shoes are in stores and selling well. "Thanks god" as my Candadian friends like to say. That allows me to sleep a little better at night. Our shipping always seems slow this time of year and the amount of time it takes to get cases of shoes out of our warehouse always makes me crazy. I guess I should be grateful that I am not packing, labeling and UPSing but damn, it feels so slow..so very, very, slow. Brook is in Atlanta, Donna and Young are at the Project show in Vegas, Mark is flying to Atlanta tomorrow and Randeelee is in back to back appointments most of the day. She did however manage to get shoes from one store to another today so that a sale of Bounder could be completed. Giselle from NYC, I hope that you are happy, she really worked the trade for you. We aim to please. My life is utter chaos at the moment. Between baking cupcakes for my daughter's school (I was on Valentines party) to school drop off and dentist appointments, it's a wonder I'm still sane. I love President's day! I am going to Columbus Ohio for the day on Tuesday and leave for San Diego on Wednesday. I will be visting FIDM and Fashion Careers in San Diego. That's always fun. If you are in San Diego come visit me at Bloomingdales Fashion Valley on Saturday from 11:00 to 3:00. But be nice, I'm tired! Also, a shout out goes to Zeke at Lorin Santa Monica for keeping me on my toes (I am going to kill you) and to Jackie for sending the Bloomingdales team at 59th Street pizza for the day. Not to mention everything else you have been doing all day and all night long-you rock. Train show NYC starts on Monday-RL and Donna will be representing-Donna is going to be so very, very tired and Sole Commerce starts on Tuesday. There really is NO rest for the weary. Good thing they are young and fresh!