Wednesday, February 14, 2007
I almost forgot Valentine's
Today was chaos getting to work with all of the snow taking over the city. I put on my heavy winter coat and my flannel hat with the ear flaps and faux fur to prepare myself for the weather. With my big rubber boots on too, I looked like a character from Northern Exposure (TV show set in Alaska if anyone remembers it). Anyway, I got to the office and said hi to Jackie. Then checked my email and got to work. Then Evelyn comes in and through all of her layers of outerwear yells "Happy Valentine's Day, Ladies!" That's when I remembered it was Valentine's. I guess Valentine's Day is not on the top of my list of favorite holidays, since I didn't even remember it. Anyway, for those of you who love to receive valentine's greeting, here is a little message from the Farylrobin Team. It is better late than never.
Friday, February 9, 2007
Ode to California
Oh California, how I love thee!!!!!!
Ok, so I've been on the West Coast since last week! We hit up Vegas, as Faryl and Randee Lee have informed you! Worked our asses off, but loved every second of it! I absolutely love the group we had, talk about working as a team!!! Anyway, after WSA Mark and I drove to L.A. Guess who drove the whole way?! This chick! I know it shouldnt be shocking, but if you knew me you'd be impressed! I only got 2 speeding tickets and a minor fender bender..haha jk! You all must know I am a water-a-holic! I drink like its my part time job! So, on the 4 hour drive, I must have made Mark stop atleast 6 times (still sorry) blah blah......anyway. L.A was beautiful, while NYC was getting blasted with the chillies, we were in almost 70 degree weather! In my glory! We hit up dept stores, a couple boutiques and the finest gas stations on the west coast. No really, the purpose of our trip was to educate the Bloomingdales employees on Farylrobin and get feedback from the ones who know feet best! I would now like to give a SHOUT OUT!!! to my fine friend Cyrus, who sold Halle Berry the Bounder boot! I officially owe you more than breakfast!
Please note my love for all department store employees, you serioulsy ROCK! I learned alot this past week and hope you guys got as much out of the past couple days as me!
Hugs and Kisses to all, and to all a wonderful freakin weekend!
Ok, so I've been on the West Coast since last week! We hit up Vegas, as Faryl and Randee Lee have informed you! Worked our asses off, but loved every second of it! I absolutely love the group we had, talk about working as a team!!! Anyway, after WSA Mark and I drove to L.A. Guess who drove the whole way?! This chick! I know it shouldnt be shocking, but if you knew me you'd be impressed! I only got 2 speeding tickets and a minor fender bender..haha jk! You all must know I am a water-a-holic! I drink like its my part time job! So, on the 4 hour drive, I must have made Mark stop atleast 6 times (still sorry) blah blah......anyway. L.A was beautiful, while NYC was getting blasted with the chillies, we were in almost 70 degree weather! In my glory! We hit up dept stores, a couple boutiques and the finest gas stations on the west coast. No really, the purpose of our trip was to educate the Bloomingdales employees on Farylrobin and get feedback from the ones who know feet best! I would now like to give a SHOUT OUT!!! to my fine friend Cyrus, who sold Halle Berry the Bounder boot! I officially owe you more than breakfast!
Please note my love for all department store employees, you serioulsy ROCK! I learned alot this past week and hope you guys got as much out of the past couple days as me!
Hugs and Kisses to all, and to all a wonderful freakin weekend!
Wednesday, February 7, 2007
It's damn cold
Can NYC get any colder than it is right now???? It's freezing! The office is humming and we are working like crazy. There is a lot to do after a trade show. Jaclyn and Mark are in California meeting with the sales associates from Nordstroms and Bloomingdales. It's called a tutorial. We bring breakfast (or lunch), introduce ourselves and our company to the store sales associates and show them the shoes that they will be receiving...any minute. It's really important (I think) that we introduce ourselves to the sales associates. We are a small company with a very specific culture, we want all the people that we work with to understand and be able to share that culture with you. Even if you hate it-which I can't imagine. Anyway, our sales associates are our gods, they are our eyes and ears and they work like hell. Retail is the hardest job ever. The hours, the physical time spent standing up and the fact that they have to put up with a lot of sh** from mean people!
I personally want to send a shout out to Cyrus at the Century City Bloomingdales and thank him for selling Halle Berry her Bounder's and for being so supportive of our brand. It means the world to us. Jackie loves you. Peace out,
Faryl
I personally want to send a shout out to Cyrus at the Century City Bloomingdales and thank him for selling Halle Berry her Bounder's and for being so supportive of our brand. It means the world to us. Jackie loves you. Peace out,
Faryl
Sunday, February 4, 2007
Day 3
Hello Again!
This is Randee Lee here, Faryl has flown the coop on her way back to the nest and she has
appointed me bird keeper for the day. So what to say about day three other than our team is red hot! (that is a cheer that we learned from our own in house cheerleader Brook AKA the flasher!) At one point during the day all 6 of us were handleing customers and the shoes were flying from room to room. All of our feathers got a little ruffled when we had two major competeing customers viewing the collection at the same time, one in each room...... To end the day we met with our favorite customer from abroad, Russell and Bromley. You can check them out at RussellandBromley.co.uk
Not only do we love Russell and Bromley and England in general, all the girls have a secrect crush on one or both of these distingushed gentlemen. Shhhh don't tell!!!! Things that made us smile:
1. Brook , the flasher, gave us all a show.
2. British accents (thank you Stuart and Roger)!!
3. Fabia and her tapping continued to amuse us as well as the customers
4. Men with Asian fetishes make Donna smile
5. Mark smiles all day becuase he is surrounded by Hotties that adore him
6. Luscious Red Lips
7. I can not say for sure but I think that our teamwork and dedication made Faryl's smile larger than all or ours. :-)
Thats a wrap on day 3 tune in tomorrow and we will give you an entire recap of the dirt, gossip, and maybe show you a few pictures of the Dish!
Ciao!
Randee Lee
This is Randee Lee here, Faryl has flown the coop on her way back to the nest and she has
appointed me bird keeper for the day. So what to say about day three other than our team is red hot! (that is a cheer that we learned from our own in house cheerleader Brook AKA the flasher!) At one point during the day all 6 of us were handleing customers and the shoes were flying from room to room. All of our feathers got a little ruffled when we had two major competeing customers viewing the collection at the same time, one in each room...... To end the day we met with our favorite customer from abroad, Russell and Bromley. You can check them out at RussellandBromley.co.uk
Not only do we love Russell and Bromley and England in general, all the girls have a secrect crush on one or both of these distingushed gentlemen. Shhhh don't tell!!!! Things that made us smile:
1. Brook , the flasher, gave us all a show.
2. British accents (thank you Stuart and Roger)!!
3. Fabia and her tapping continued to amuse us as well as the customers
4. Men with Asian fetishes make Donna smile
5. Mark smiles all day becuase he is surrounded by Hotties that adore him
6. Luscious Red Lips
7. I can not say for sure but I think that our teamwork and dedication made Faryl's smile larger than all or ours. :-)
Thats a wrap on day 3 tune in tomorrow and we will give you an entire recap of the dirt, gossip, and maybe show you a few pictures of the Dish!
Ciao!
Randee Lee
Friday, February 2, 2007
Thursday, February 1, 2007
Day One, we rocked the Casbah
Holy sh**, can you say chaos. Today was the most amazing first show day that Farylrobin has ever had. I know, I know, you think what else would I say, but really, I swear, it was unbelievabel! I have no words to describe how proud I am of the Farylrobin sales team. At one point we were tossing shoes from one room to another because we simply did not have enough samples to show all the stores that we were working with. Things that make me smile
1. The entire line was well received and we doubled our average sku count (stock keeping unit-or items) per order. This makes me proud for a number of reasons but mostly because it really allows us to expand out customer base. Listen, if you like FR, you like all of FR and that's the net net. You should be able to buy more of what you like.
2. I have never seen a sales force as supportive and generous with eachother than the team we have at this show. We really showed the love today.
3. Joe represented at the end of the day by cheerleading for the group.
4. Lunch was good and Jackie supplied Diet Dr. Pepper.
5. Humsey, from the Lorin store in Santa Monica, makes us alllllll smile....... He wins Hottie Boom Batti award of the day! Ladies check him out if you are in the hood.
6. Donna almost stripped for us all, or just removed her thigh highs.
7. Young was a major asian invasion that has persuasion here at FR.
There it is in a nut shell folks...... Day One Complete.....untill tomorrow.......
Tune in and we will fill you in on as the saga continues.
1. The entire line was well received and we doubled our average sku count (stock keeping unit-or items) per order. This makes me proud for a number of reasons but mostly because it really allows us to expand out customer base. Listen, if you like FR, you like all of FR and that's the net net. You should be able to buy more of what you like.
2. I have never seen a sales force as supportive and generous with eachother than the team we have at this show. We really showed the love today.
3. Joe represented at the end of the day by cheerleading for the group.
4. Lunch was good and Jackie supplied Diet Dr. Pepper.
5. Humsey, from the Lorin store in Santa Monica, makes us alllllll smile....... He wins Hottie Boom Batti award of the day! Ladies check him out if you are in the hood.
6. Donna almost stripped for us all, or just removed her thigh highs.
7. Young was a major asian invasion that has persuasion here at FR.
There it is in a nut shell folks...... Day One Complete.....untill tomorrow.......
Tune in and we will fill you in on as the saga continues.
You're Bound to Get the Bounder!

Our PR firm Maletzky Media just told us that Halle Berry, spotted wearing the Bounder was just reposted in the Off the Rack Section of People StyleWatch. Check it out at Off the Rack
She actually has been wearing the Bounder a lot. The January 29th issue of OK! Magazine showed her "Rockin the 'Robins" as well as the New York Post, Page Six from January 4th!

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