BlogHer '10

We are very excited about next week's BlogHer Conference here in Manhattan. We've decided to do a few things to make this year's conference special.

First, we are very happy to be sponsoring Esther Crawford's BlogHer activities on ShePosts. If you haven't yet done so, check out ShePosts (and follow @ShePosts on Twitter and on Facebook) for all the latest Internet news from the Mom blogosphere. Esther will be bringing you all the latest BlogHer '10 highlights and posting lots of photos and videos. 

Second, be sure to follow our #BlogHer10 comments on Twitter and on Facebook. If you'll be at the conference we're looking forward to meeting you!

Third, we've decided to add to the BlogHer '10 fun by giving away five pairs of Farylrobin shoes or boots. Here's how it will work. 

The contest begins at 9:00 AM EDT on Monday, August 2nd and ends at Midnight EDT Sunday, August 8th. Here's all you have to do to be eligible to win:

1. Follow @Farylrobin on Twitter. You must be a Follower to be eligible to win. 
2. Tweet or Retweet this message during the contest period: "Farylrobin followers who RT this post will be eligible to win 1 of 5 pairs of @Farylrobin footwear. #BlogHer10"
3. On Monday, August 9, five @Farylrobin followers who tweeted or retweeted the message will be chosen at random. Each winner may select one pair of Farylrobin shoes or boots of her/his choosing from our online store. All winners' selections are subject to style/color/size availability. If first choices are unavailable, winners may select another option. Winning names will be announced on Twitter and on this blog. 

Here's wishing everyone the best of luck! Look forward to seeing you at BlogHer!

PS - If you started tweeting or retweeting before the Monday August 2nd opening bell, don't worry! You're entered!!

How To Design Great Shoes

How does a designer create a fashion line? In this seven-minute conversation with Tom Guarriello, Faryl talks about how she begins to design our fashionable, affordable footwear each season.

We hope you enjoy it.

In Part 2, Faryl will talk about making sure every detail is right before your shoes get to you.

The Core Of Our Brand

Last week, we posted Part 1 of a conversation between Faryl and Tom Guarriello from TrueTalk Consulting.

Here's Part 2, a brief clip in which Faryl describes her vision for founding Farylrobin Footwear. Faryl launched Farylrobin Footwear in 2002 because she loved shoes and wanted to make fashionable footwear at a reasonable price.

But, rather than us telling you Faryl's story, we thought it was best that she tell it herself.
The opportunity Faryl saw was for:

"...designer shoes in a mid-price range. 

If you think back to the early 2000s we had junior product, which was creative and fun, but very young. 

We had salon product, that was $300 plus at the time...and anything in between was generally what I think corporate American men thought corporate American women should be wearing: brown close-toed pumps (think: Nine West at the time). 

And there was nothing really creative between that $89 price point and the $300 price point; as if we took off in our life and we were either 16 and then we got serious in the world, or we got very wealthy very quickly. 

So, I really felt there was an opportunity in that marketplace.

[Any my background] really allowed us to create functional footwear—designer footwear—within those price ranges, that were comfortable."

Click on the Play icon below to begin listening. We hope you enjoy this two-minute clip. Stay tuned for Part 3.

Audio Podcast Interview With Farylrobin Founder Faryl Robin Morse

We think one of the great things about our brand is that it was founded by a real, passionate person!

Faryl Robin Morse launched Farylrobin Footwear in 2002 because she loved shoes and wanted to make fashionable footwear at a reasonable price. But, rather than us telling you Faryl's story, we thought it was best that she tell it herself.

So, we are very happy to present Part 1 of a conversation Faryl recently had with Tom Guarriello, branding and social media consultant from TrueTalk Consulting.

Click on the Play icon below to begin listening. We hope you enjoy this six minute interview. Stay tuned for Part 2.

Mom 2.0 Summit Giveaway

The Mom 2.0 Summit is one of the biggest events of the year for connecting moms and marketers. We love the idea of having real conversations with women who love shoes and wanted to be a part of the fun.

So, we're holding a giveaway for all attendees and supporters of the Mom 2.0 event.

Here's all you have to do:

1. Follow @farylrobin on Twitter.
2. Retweet this tweet any time between now and Saturday, February 20 at 5:00 PM CST.
3. That's it! You will automatically be entered for a chance to win a pair of Farylrobin footwear of your choice. Visit our sale site to check out our line and start looking for the pair of your dreams!
4. We will choose one entry at random from all qualified entrants and announce the winner via Twitter on Monday, February 22. 

Here's hoping all Mom 2.0 Summit attendees and followers have a great conference. 

Thanks.

The Farylrobin Team