Thursday, March 25, 2010

The Core Of Our Brand

Last week, we posted Part 1 of a conversation between Faryl and Tom Guarriello from TrueTalk Consulting.

Here's Part 2, a brief clip in which Faryl describes her vision for founding Farylrobin Footwear. Faryl launched Farylrobin Footwear in 2002 because she loved shoes and wanted to make fashionable footwear at a reasonable price.

But, rather than us telling you Faryl's story, we thought it was best that she tell it herself.
The opportunity Faryl saw was for:
"...designer shoes in a mid-price range. 
If you think back to the early 2000s we had junior product, which was creative and fun, but very young. 
We had salon product, that was $300 plus at the time...and anything in between was generally what I think corporate American men thought corporate American women should be wearing: brown close-toed pumps (think: Nine West at the time). 
And there was nothing really creative between that $89 price point and the $300 price point; as if we took off in our life and we were either 16 and then we got serious in the world, or we got very wealthy very quickly. 
So, I really felt there was an opportunity in that marketplace.

[Any my background] really allowed us to create functional footwear—designer footwear—within those price ranges, that were comfortable."
Click on the Play icon below to begin listening. We hope you enjoy this two-minute clip. Stay tuned for Part 3.

Wednesday, March 17, 2010

Audio Podcast Interview With Farylrobin Founder Faryl Robin Morse

We think one of the great things about our brand is that it was founded by a real, passionate person!

Faryl Robin Morse launched Farylrobin Footwear in 2002 because she loved shoes and wanted to make fashionable footwear at a reasonable price. But, rather than us telling you Faryl's story, we thought it was best that she tell it herself.

So, we are very happy to present Part 1 of a conversation Faryl recently had with Tom Guarriello, branding and social media consultant from TrueTalk Consulting.

Click on the Play icon below to begin listening. We hope you enjoy this six minute interview. Stay tuned for Part 2.