Farylrobin Size 7 Shoe Sample Sale!!

Faryl's in Eye4Style!

Check out the interview that Faryl gave for Eye4Style!  Go to Eye4Style's blog and get Faryl's Fall Shoe Fashion tips!

We made Inc. 5000 Again!

We are number 2,539 on the 2008 Inc. 5000's list of fastest-growing private companies!  Click here to learn more!

University of Georgia Rocks with the Art of the Sole

Last week, Jennifer Griffith's Advertising and Public Relations class gave a tremendous presentation on a marketing and communications strategy for Farylrobin. All 12 women in the class donned their Farylrobin's for the presentation, which only added to its quality!

This was a class-long project and happened to be the final course for the 15 graduating students. Needless to say, their energy was high!

The talented group of students put together a presentation worthy of many an ad agency. Not only were their ideas creative, well-conceived, and expansive, the research they put into it was extraordinary.

Over the coming months, when you see some fresh marketing and ad campaigns coming from Farylrobiin, you'll know where the inspiration came from!

Thanks to y'all in Athens -- you were a great group to work with and awesome hosts!

Moving Sale!!

Farylrobin Moving Sale!

Wednesday, June 25 from 10-7

Thursday, June 26 from 10-6



Shoes as low as $25-$75, including boots!



Limited styles and sizes.... lots of size 7's



Located at 595 Broadway

3rd Floor

Between Houston and Prince Street in Soho



Make sure to stop by and pick up some new shoes for both Spring and Fall!!

The Warriors on E! News

FABULOUS NEWS! E! News featured our Farylrobin Warrior in Black on their June 12 “Going Gladiator” fashion segment! The segment was narrated by stylist and Life & Style Senior Editor Rachel Zalis and looked INCREDIBLE! Farylrobin was featured among designers such as Christian Dior! Check out the video clip.

Running With Heels

Running With Heels is an on-line magazine strictly dedicated to shoes... and the women who love them! So obviously, you can already guess that we love them! The website has all different kinds of features, including a Travel Diary - which lists different cities and the stores they have to offer, videos, their favorite things, a Stylist Studio - where guest stylists give their advice on different things, and a Sole Hot/Sole Not section - so you have a say what you think of certain shoes, and all kinds of other features!

Currently, Running With Heels has an article solely dedicated to the Spring 2009 Ffany show. Here they talk about all of the upcoming trends and colors to be keeping your eyes open for, and of course different brands they loved - which included Farylrobin Footwear! Here is what they said about us... "Farylrobin is another brand to keep an eye on. I must say I loved the Fall styles, the theme being ‘Rock, glam and Roll’, but the Spring line was made up of beautifully crafted and totally unique styles."

So, if you haven't checked out http://www.runningwithheels.com/ yet, be sure to. Don't forget to sign up for their E-mail Club to get all kinds of updates and stories!

Life and Style!

Our must-have sandal this summer, the Warrior, was just shown in the June 16 issue of Life and Style... on Lauren Conrad and Rashida Jones!! It's great to see how these can be worn either with a very casual outfit or a more dressy one... either way, the Warriors really add a kick to any outfit worn! Shown in the "Who Wears It Best" section, LC was said to win by 67%, but... do you agree?!

If you haven't gotten yourself a pair of these awesome sandals yet, then this is the perfect time!

Footwear News!

Farylrobin just got the thrill of seeing one of our hottest selling Fall shoes on the cover of Footwear News! The Quality pump, which is shown in blood orange, is the perfect addition to make any outfit stand out. Also available in black!

The Warriors in the Bloomies Window!!

Another personal milestone for Farylrobin this week...our first window at Bloomingdale's featuring the Warrior sandal!  We are playing with the big dogs now:)

So if you are by the 59th Street Bloomies this Holiday weekend, stop by and take a peak at our window!  It might just turn this Memorial Holiday into a Roman Holiday!

Farylrobin on ABC’s “View From The Bay!"

Farylrobin was prominently featured yesterday on ABC’s “View From The Bay,” which airs weekdays at 3:00pm on ABC7 News (KGO-TV) in the San Francisco Bay area! The fashion segment was about summer garden dresses and incorporated the Wonder in black and the Dash in mermaid.

Check it out at: http://abclocal.go.com/kgo/storysection=view_from_the_bay/fashion_beauty&id=6145540.

As Seen in People Magazine... Get Your Farylrobin Warriors!

Hot off the presses – People magazine’s May 19th issue, which just hit stands today, features the Farylrobin Warrior as a must-have sandal for this season! We happen to agree. Don’t you?




Can’t wait another minute to get your hands on a pair? Have no fear – Farylrobin is here! Check out the following retailers below to get them before they are gone. The Farylrobin Warrior is available in Black, Caramel and Wet Sand.





E-tailers

Shopbop.com

ShopKitson.com

Anthropologie.com

Zappos.com

Endless.com

Stores Listed By City & State

Arizona – Tucson
Stems Shoe Boutique
(520) 615 1404

California – Costa Mesa
Bloomingdale’s – South Coast Plaza
(714) 824-4600

Patina
(949) 548-1930

California – Los Angeles
Atmosphere
(323) 666-8420

Bloomingdale’s – Century City Shopping Center
(310) 772-2100

Kitson
(310) 859-2652
ShopKitson.com

Nordstrom – The Grove
(323) 930-2230

California – Montebello
American Rag
(323) 722-9907

California – Pasadena
Scarpa D’Oro
(626) 744-0351

California – San Diego
Bloomingdale’s
(619) 610-6400

Nordstrom – Fashion Valley
(619) 295-4441

California – San Francisco
Bloomingdale’s
(415) 856-5300

Isabel Shoes
(415) 252-7065

Nordstrom – San Francisco Center
(415) 243-8500

California – Santa Barbara
Global Feet
(805) 966-2806

California – Santa Monica
Lorin
(310) 394-3850

California – Studio City
Lush Shoe Boutique
(818) 752-9018

Florida – Aventura
Nordstrom – Aventura Mall
(305) 356-6900

Florida – Destin
Shoe Fly Shoo
(850) 650-7463

Georgia – Atlanta
Nordstrom – Phipps Plaza
(404) 442-3000

Georgia – Decatur
Eviva
(404) 370-7606

Illinois – Chicago
Bloomingdale’s – North Michigan Ave.
(312) 440-4460

City Soles – North Avenue
(773) 489-2001
CitySoles.com

City Soles – Southport
(773) 665-4233
CitySoles.com

Louisiana – Shreveport
Perfect Pair
(318) 868-6799

Massachusetts – Newton
Bloomingdale’s – Chestnut Hill Mall
(617) 630-6000

Maryland – Chevy Chase
Bloomingdale’s – Chevy Chase
(240) 744-3700

Michigan – Novi
Nordstrom – Twelve Oaks Mall
(248) 504-5700

New Jersey – Englewood
Shoe Inn
(201) 568-2900

New Jersey – Hackensack
Bloomingdale’s – Bergen County
(201) 457-2000

New Jersey – Portsmouth
Stiletto
(603) 436-5633

New Jersey – Short Hills
Bloomingdale’s – Mall at Short Hills
(973) 548-2200

New Mexico – Santa Fe
Toto
(505) 984-8555

New York – Brooklyn
Neda
(718) 624-NEDA

New York – Manhattan
Bloomingdale’s – 59th Street
(212) 705-2000

Bloomingdale’s – Soho
(212) 729-5900

Clarabella
(212) 979-0270

Searle
(212) 924-4330

The Shoe Box
(212) 937-5750

New York – White Plains
Bloomingdale’s – White Plains
(914) 684-6300

North Carolina – Durham
Soho Shoes
(919) 806-1391

North Carolina – Wilmington
008
(910) 772-8009

Pennsylvania
Bloomingdale’s – Willow Grove Park Mall
(215) 706-3300

Texas – Austin
Nordstrom – Barton Creek Square
(512) 691-3500

Utah – Park City
Mary Jane’s Shoes
(435) 645-7463

Washington – Seattle
Market Street Shoes
(206) 783-1607

Wisconsin – La Crosse
Kick
(608) 782-KICK

The Linger

Farylrobin on LuckyMag.com's "Ebay Obsessed" Blog!

LuckyMag.com, Lucky Magazine’s HIGHLY read web site, today features Farylrobin on one of their blogs. Contributing editor, Jennifer Romolini, writes the “Ebay Obsessed” blog for the site and is also clearly Farylrobin obsessed! In the blog, she talks about how excited she is that so many great pairs of Farylrobin shoes have just hit the eBay scene. She mentions that Farylrobin is one of her favorite shoe lines because they’re comfortable, unique looking and chic in that “I-care-about-clothes-but-not-too-much way.” We think we might be Jennifer Romolini obsessed! She rocks.

Check out the blog by clicking here: http://www.luckymag.com/shopping/blogs/eBay/2008/04/one-of-my-favor.html

Farylrobin Featured on Today Show

Oops! NBC’s Today Show goofed! On today’s ‘Summer Styles’ fashion segment hosted by Essence Magazine, the model featured in the “Garden Variety” look was wearing a pair of the amazing Farylrobin Wendy goddess sandals but it was credited to another brand – eek! If you saw the segment, and like the shoes, they can be purchased at Shopbop.com ($189), as well as at many other retailers around the country.

If you want to see how great the Wendy looked on this morning’s Today Show segment, you can click here. Look for the “Garden Variety” look: http://www.msnbc.msn.com/id/21134540/vp/24274591#24274591

The Farylrobin Mouseketeers!

Over the past couple weeks, two fellow farylrobins have left the coop to visit the magical world of Disney. Devin went for his little brother KJ's bday and Jim went the following week with his wife and kids. Disney is definitely a family experience...and you would think by this photo, the whole farylrobin family would have made the trip to Disney! No, we didn't all go to Disney World. We have shoes to sell!! But Jim and Devin did bring back souvenirs.

We all wore our Mickey Mouse ears for Theresa's birthday celebration today in the office.  Please note that Donna is known as "Princess Donna" in the office so the tiara and ears definitely suit her!  Devin didn't buy any ears so he made himself some!  I think they should start selling a hat like that at Disney World.  Anyway.... here is the birthday girl with her Mouseketeers!  Happy Birthday Theresa!  We luv you!

Nordstrom at Aventura Mall!

Saturday march 29th I had the honor of working with Ashley and her team at the brand new Nordstrom’s store in the Aventura mall. This store is gorgeous!!!!! I had a really great time. Smart Water supplied the drinks. We started the day with a slide presentation and as far as I could tell, nobody fell asleep and it was early! This event was particularly nice for me because I got to spend some time with my parents and some long lost NY friends (you know who you are). Ok, I concede-the weather in Florida totally kicks NY’s weather in the butt. Anyway, Julia and I spent the day speaking with customers and staff and we learned a lot. I am tremendously grateful for the support and kindness EVERYBODY on the floor showed Julia and I. Thank you, thank you, thank you!

Here are some of the photo’s….look at all the guys selling shoes!

Faryl

From B.C. to Bloomingdales, the Warrior is Eternal!

On March 8th, Alex and I went to the MET to see the blog.mode fashion exhibit and the Jasper Johns: Gray exhibit.   It was pouring rain that day, so it was nice to spend an entire day in the museum.  Throughout the day, Alex and I discovered that we are wanna be art critic buddies!  

After the blog.mode exhibit, we were heading to the Jasper Johns exhibit and went through a room of old clocks which we had to look at.... This gold clock really stood out.  Alex and I were staring at it, when Alex exclaimed, "That looks like the warrior sandal we have in the Spring 08 collection!"  At that moment we had a revelation to find more representations of the timeless and oldest shoe- The Gladiator Sandal!

Here is the photo of the clock that started us on our hunt!   

   

Even Jasper Johns in his gray mood had shoes on the brain...check 4 the News.


Shoes!!!

The MET is full of shoe inspiration.    -Laura

Hey kids!!!! after we got high on the bronze clock and the color gray, we couldn't stop seeing gladiators everywhere!!! we were like crackheads for sandals!!!!!! every room we explored was full of gladiators! it was kinda like ur first car, once you start driving around, you notice everyone that has one!!!

when we hit the greek & romans sculptures, there were more gladiators than christ has christians@!!!!! (which he wore gladiators too by the way!)

Even antonio canova was on trend in 1804!!!!

 (right-click if you think Perseus is kinda hott!!!)

Speaking of Hot! We started our Bloomingdale's  Tour with the Hot Event on Saturday and boy we were outta control!!!

All of our Farylrobin Fans came out in full force ready to kick-off their Spring Summer wardrobe!!!

Here is Julie, the mastermind behind the Bloomingdale's Hot event with Faryl

This girl looked so good in the warrior and wonder!

Iliana on the left, has the most beautiful smile on earth!

And Faryl looks hotter than a pop-tart fresh outta the toaster in her spring launch look!

(so hot in the warrior!)

I love being photographed with beautiful women, it makes me look better!!!! 

This is Jorge, the department manager, with his son Jayden....who is the cutest and most talkative 2 year old.

The warriors look HOTTT on her too!

What event would be complete without chocolate covered strawberries...looks like their going fast!  The server was so nice!

We had a blast at Bloomingdale's!  With the nice weather on our side...people were definitely wanting sandals!

Gladiators are the must-have sandal for 2008, just as they were way back when....so take it from Perseus and get yourself a pair of the Warriors!    -Alex

Nordstrom's The Grove

Here is an email Julia received from a customer Faryl met at Nordstrom's The Grove in L.A. this last Saturday. We are so glad you fell in love with your farylrobins:)

Hi Julia,

I had the wonderful pleasure of meeting Faryl this past Sat at the Nordstrom’s at The Grove. I bought 2 pair of shoes (Aura in rose and Wistful in gold) and am madly in love with both pairs. I’m hoping you will please pass on to her how much I enjoyed meeting her and for the introduction to her fantastic line of shoes (I loved her dress and will be going to Zara’s soon).

I’ve been telling all my friends about them!! I’ve signed up for the newsletter so I’ll be “in the know”. Thanks!

Smiles,
Lisa

This ain't no small potatoes!!!!

So, there i was, in my t-shirt & sweat pants, being a total couch potato... when the hunger pain hit! I was mashing my brains out, trying to figure out wat i was gonna eat for dinner......


I was searching menugpages, freewilliamsburg, and "spud"denly realized what i really wanted was a loaded potato from potato cafe.....

I was keeping my eyes peeled as i scrolled through listings, trying to find the menu....


Then, i just searched potato cafe williamsburg, and something "spud"tacular happened!


At the top of my search was a link...... It said potato cafe..... but.... it was a myspace page...???


i thought to myself "this seems interesting..." if i only knew that i was going to get sucked into the world of potatos, i might have ordered Italian....


To see the myspace!:


http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=192743217


* make sure to pause the music when watching videos


*heres the menu for all you potato-heads that want want some potato cafe today! (they only accept cash for now, But Rael expects to be able to take cards soon!)

(i find it morrally correct to give my bff eran credit to introducing me to potato cafe, thanx eran! i'll take you with me for the sweet, test tasting later!)

ERAN a frequent Potato Cafe customer, also known as "Dude", has a bit to say:

"I love 'em! The homemade pesto is great! I love everything!"

Charmaine and her brother, Rael Started the Cafe in Sept. 07 after Rael had a drunken night partying.....( Ch. actually can't remember where Rael was partying.... when he had the amazing idea!)

Rael and his original partner were so excited about the business opportunity, except there was once problem, Rael did not know how to cook!

So naturally he asked his sister to come on board.... and bring her years of potato experience to the table! (or cutting table!)

(Interview)

Hey Charmaine, i'm calling from Farylrobin... we have this blog...... .... ....

(questions)
Me: Have you ever thought about venturing out to other roots/vegetables like Onions, Radishes, or Squash? Or does your Loyalty lie with the Potato?

Ch: Yes, actually... Sweet potatoes (Charmaine giggles) As far as toppings, we believe if it can go on pasta, it can go on potatoes.....

Me: Will you ever offer Potato Pastry's such as "Spudnuts" w/ optional toppings?

(this question was inspired by Lauras early roots in the midwest and memory's of her childhood trips to Papa's doughnuts)

Ch: Um.... yes, marshmallow, caramel potatoes... we were thinking of sweet potatoes w/ marshmallows and chocolate..

Me: Can i be the first to try it? :)

Ch: Of course, i just need to find a damn sweet potato! i went to union square market, and was like $20!!! i think i'll stick to idaho... (giggles)..., i'll call you when i test it...

Me: Wats ur favorite Potato entree?

Ch: Chilli con carne, just cause i've practiced it for 15 years....

Me: How did you get into the Potato Industry? Have potatoes always been a passion of yours?

(thanx julia, good question!)

Ch: hahahhahahah no! (to passion), i never dreamt i'd be in the potato industry, not in a million years! (laughing)... but duty calls & my brother gave me no choice.....

me: What is a fun fact about potatoes for our readers?

Ch: oh, well.... well, well... let me think of a fun fact... How about they cook in 2-3 min! you can eat the skin? wait, thats not a fun fact.... how about the long list of toppings we offer, thats fun enough!!!

After getting the whole company riled up Julia & I called Charmaine back and asked her if there was any way we could get potato cafe delivered from williamsburg to soho!!! She hesitantly said "Hold on, let me ask my delivery guy" (i reminded her there was extra tip involved)... When she called back, in between laughs, she told me what he said....

"Who the F, do you think i am!"

(thats a sad NO julia.... if you want a potato, looks like your going to willy!)

Charmaine is so sweet and fun, and the potatoes are amazing! She promised to call me when she masters her new sweet recipe.. she told me to come by anytime, but not this weekend, Because she going to Stowe, VT to taste Vermont Potatoes!!! (thats even more interesting!)

So now i'm obviously curious about Vermont potatoes..................

I decided to call our Account, Well Heeled in Stowe, Vermont and ask Lisa....

http://wellheeledstowe.com/

Me: Lisa, whats so good about Vermont Potatoes that Charmaine is willing to travel?

L: There ain't no spuds coming up around here!.... Boy, we got snow to our knees & the cutest shoes around! :)

*Including the sold-out, wait-listed, Cuter than any potato........ CAMPO IN CARAMEL!!! (which even more interestingly looks kinda like the colour of a potato!)
*Lisa is willing to do Mail-Sales for a limited time for our devoted Farylrobin fans who have religiously called every week trying to get this shoe!!!

(Thanx Lisa, we'll be in touch soon!)

Interesting Potato History:

1) Mr. Potato Head was invented by George Lerner in the early 1950s.

http://en.wikipedia.org/wiki/Mr._Potato_Head

2)Paul Greengard won the 2000 medicine Nobel for nerve-cell research, but he also came in first in a potato-sack race at a New York Boy Scout jamboree!

http://discovermagazine.com/2006/oct/20-things-nobel-prizes

*robbed of your childhood?click on link below!

http://www.kids-fun-and-games.com/child-party-game.html

3) The self educated Luther Burbank (1849-1926) was an American plant breeder, who actually invented the Russet Burbank potato (also called the Idaho potato), in 1871.

http://www.enchantedlearning.com/inventors/1900a.shtml

4) James Brown had two Mashed Potato related chart Hits! (Do the) Mashed Potatoes (1960) and Mashed Potatoes U.S.A. (1962)

http://en.wikipedia.org/wiki/Mashed_Potato

(thanx Jane, our new design assistant, great potato history!)

5) French fries were introduced to Americans when President Thomas Jefferson served them at the White House.

http://www.stim.com/Stim-x/9.2/fries/fries.html

6) In October 1995, the potato was the first vegetable to be grown in space. (yes, it is a vegetable)

7) The potato is the second most consumed food in the United States - trailing only after milk products.

Looks like theres a world of potatoes out there! you can even listen to Potato Music!

http://www.potatoengine.com/potatoradio/

(thanx agian Julia, looks like potato talk has inspired you! :)

All right boys and girls...... i think thats enough potato talk for today... Feel the need to fact check me? got an interesting potato fact, trivia, or history? Wanna have potato talk? :) tell me what you think!!!! Tell me a funny story about potatoes.... anything!!!

~alex~